design director
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Don't Worry Baby

Co-creator of the women's apparel brand, Don't Worry Baby with partners Alice Heinz and Averil Blakely. Making clothing we love. The right way. With humor and intention and no moral compromise.

Co-owner/Founder, Design Director

 Don't Worry Baby is born of a desire to live more and consume less. It is an alternative to the fast fashion industry, which, at the expense of human welfare and the environment, is focused on speed and mass consumption. It is a belief in making clothing with personality and clothing that lasts. It is a belief that quality, transparency, and patience can transform the fashion industry. 

Don't Worry Baby is born of a desire to live more and consume less. It is an alternative to the fast fashion industry, which, at the expense of human welfare and the environment, is focused on speed and mass consumption. It is a belief in making clothing with personality and clothing that lasts. It is a belief that quality, transparency, and patience can transform the fashion industry. 

 For our Spring/Summer 2017 launch we have shapes and colors that evoke the era of our Beach Boys *Don't Worry Baby* inspiration.

For our Spring/Summer 2017 launch we have shapes and colors that evoke the era of our Beach Boys *Don't Worry Baby* inspiration.

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 This Don't Worry Baby seasonal logo is the first of many. We screenprinted our sixties inspired lockup on our limited edition ringer tee.

This Don't Worry Baby seasonal logo is the first of many. We screenprinted our sixties inspired lockup on our limited edition ringer tee.

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 It is important to us to keep things as local as possible. We make all our patterns and samples by hand in our Brooklyn studio and our garments are produced in the NYC Garment District. 

It is important to us to keep things as local as possible. We make all our patterns and samples by hand in our Brooklyn studio and our garments are produced in the NYC Garment District. 

 "Modern day Power Rangers" Influencers  @findingpaola   @mamacaxx   @kristiatolode   @kikabolinha

"Modern day Power Rangers"
Influencers @findingpaola @mamacaxx @kristiatolode @kikabolinha

 Influencer  @kimswim

Influencer @kimswim

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 For Fall 2017 we've gone back to black. Now when we are asked "does this come in black" we say "yes!"

For Fall 2017 we've gone back to black. Now when we are asked "does this come in black" we say "yes!"

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 dotcom —  dontworrybaby.nyc  instagram —  @_dontworrybaby

dotcom — dontworrybaby.nyc
instagram — @_dontworrybaby