Don't Worry Baby is born of a desire to live more and consume less. It is an alternative to the fast fashion industry, which, at the expense of human welfare and the environment, is focused on speed and mass consumption. It is a belief in making clothing with personality and clothing that lasts. It is a belief that quality, transparency, and patience can transform the fashion industry.
For our Spring/Summer 2017 launch we have shapes and colors that evoke the era of our Beach Boys *Don't Worry Baby* inspiration.
This Don't Worry Baby seasonal logo is the first of many. We screenprinted our sixties inspired lockup on our limited edition ringer tee.
It is important to us to keep things as local as possible. We make all our patterns and samples by hand in our Brooklyn studio and our garments are produced in the NYC Garment District.
For Fall 2017 we've gone back to black. Now when we are asked "does this come in black" we say "yes!"