Don’t Worry Baby is born of a desire to live more and consume less.
It is an alternative to the fast fashion industry, which, at the expense of human welfare and the environment, is focused on speed and mass consumption.
It is a belief in making clothing with personality and clothing that lasts.
It is a belief that quality, transparency, and patience can transform the fashion industry.
Know the origins of your wardrobe. Consider purchases for more than a moment.
Celebrate more, accumulate less, Don’t Worry Baby.