Explorations, 2017
Design Director, Huge
Aveda has been organic before it was a trend. For 40 years their brand has been about sustainability, transparency and a responsibility to not only help women feel beautiful, but to preserve the beauty of our planet.
Their holistic approach starts with naturally source ingredients. This re-brand takes plants and flowers as it’s focus as it is at their core of their brand. These directions are meant to push and provoke with boldness and appeal to a new, younger audience.